The Volvo logo integrates the old chemical sign for iron, which is a circle with an arrow pointing diagonally upward to the right. The iron logo on the automobile was intended to carry on this symbolism and generate associations with the Swedish iron industry's long-standing traditions: steel and strength, as well as attributes like safety, quality, and durability.
Volvo is a multinational company that operates two separate businesses: Volvo Cars, which makes luxury automobiles, and Volvo Group, which manufactures trucks, buses, construction equipment, and marine and industrial engines. Volvo Cars is located in Torslanda, Gothenburg, Sweden, and is recognized for its safety-focused design and Swedish history.
The Volvo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
