Polestar is a Swedish car manufacturer that specializes in electric vehicles (EVs). It was once a division of Volvo Cars, a Swedish luxury automaker, before becoming an independent brand. Polestar cars are renowned for their elegant appearance, cutting-edge technical features, and devotion to sustainability.
The Polestar logo is a stylized representation of the Pole Star, often known as Polaris, the brightest star in the constellation Ursa Minor.The logo, which conveys a sense of freedom and accuracy, uses a gradient silver color palette to make it more dynamic and light.
The Polestar Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
