KAMAZ is a Russian vehicle company that produces heavy-duty trucks, buses, and engines. The company was established in 1969 in Naberezhnye Chelny, Tatarstan, Russia. KAMAZ trucks are widely utilized not just in Russia, but also in many other nations for a variety of tasks such as long-distance transportation, construction, mining, and military usage.
The KAMAZ logo depicts a galloping horse in white and blue, representing power, determination, beauty, and strength, as well as harmony and speed into the future. The horse is shown with a horizontal line beneath, which serves as the ground line and separates it from the inscription "Kamaz" in strong capital English characters.
The KAMAZ Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
