Jagermeister is a German herbal liqueur recognized for its unusual flavor and eye-catching green bottle. It's produced from a combination of 56 different herbs, fruits, roots, and spices that are macerated in alcohol and then aged in oak barrels. The specific recipe is a closely guarded secret known only to a select few.
The Jagermeister Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
