Grant's is a Scottish whisky company that has been in business for more than a century. William Grant started it in 1887, and it is now controlled by the family-owned corporation William Grant & Sons. Grant's whisky is well known for its blended Scotch whisky, which is a blend of malt and grain whiskies. The blend's actual composition is a closely guarded secret, however it often comprises whiskies from well known Scottish distilleries.
The Grant’s Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
