Olmeca is a tequila brand that produces a distilled alcoholic beverage from the blue agave plant. Olmeca tequila is made in Mexico's Jalisco region, where tequila production is predominantly focused on. Olmeca tequila is available in three varieties: Blanco (unaged), Reposado (aged in oak barrels for a short time), and Aejo (aged for a longer time). It is well-known for its smooth flavor and is popular both straight and in various cocktails.
The Olmeca Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.