Becherovka is a Czech herbal liquor that has been produced since the early 1800s. It is well-known for its peculiar flavor and is frequently consumed as a digestive after a meal. Josef Vitus Becher, a pharmacist from Karlovy Vary (also known as Carlsbad), a spa town in the Czech Republic, invented Becherovka in 1807. Initially, it was sold as a medicinal drink having digestive effects.
The Becherovka Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
