Dr Pepper is a carbonated soft drink with a distinct flavor. Charles Alderton, a pharmacist in Waco, Texas, created it in the 1880s. Dr Pepper's specific recipe is a closely kept secret, however it is frequently characterized as a blend of 23 flavors that gives it a distinct taste.
The Dr Pepper Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
