7Up is a famous carbonated soft drink brand. It's a lemon-lime flavored soda with a refreshing and crisp flavor. The term "7Up" is derived from the seven major ingredients in the original mix. Charles Leiper Grigg invented the beverage in 1929, calling it "Bib-Label Lithiated Lemon-Lime Soda." The name was later changed to 7Up.
The 7Up Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
