Malibu rum is a popular brand of flavored rum produced by Pernod Ricard. It is distinguished from other rums by its peculiar coconut flavor. Malibu rum was initially introduced in 1980 and soon garnered appeal as a tropical and pleasant spirit.
The Malibu Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
