Pernod Ricard is a French company that produces and distributes wines and beverages. It is one of the world's largest alcoholic beverage companies. In 1975, two leading French distillers, Pernod and Ricard, merged to become the brand. The headquarters of Pernod Ricard is in Paris, France.
The Pernod Ricard Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
