Diageo is a global alcoholic beverages company based in the United Kingdom that is one of the world's major makers and distributors of spirits, beer, and wine. Guinness plc merged with Grand Metropolitan in 1997 to form the corporation. The headquarters of Diageo is in London, United Kingdom.
The Diageo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
