Captain Morgan is a rum brand created by the British alcohol company Diageo. It was named after Sir Henry Morgan, a 17th-century Welsh privateer who went on to become the Lieutenant Governor of Jamaica. Captain Morgan rum was first created in 1944 and has since become one of the most popular and recognizable rum brands globally.
The Captain Morgan Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
