Efes Pilsen is a renowned beer brand in Turkey. It is named after Ephesus (Efes in Turkish) and is produced by Anadolu Efes Brewery, Turkey's largest brewery. Efes Pilsen was created in 1969 and immediately became one of Turkey's major beer brands. It is popular among beer fans in the country due to its light, crisp, and refreshing flavor. Efes Pilsen is a golden-colored pale lager with a slight level of bitterness.
The Efes Pilsen Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
