Heineken is a Dutch brewing company best known for its flagship beer, usually known as Heineken. Gerard Adriaan Heineken began the company in 1864, and it has since evolved to become one of the world's largest and most known beer companies.
Heineken beer is a pale lager that is made using malted barley, hops, water, and yeast. It has a distinctive golden hue and a smooth, refreshing flavor. Heineken is frequently served chilled and comes in characteristic green bottles or cans bearing the company's red star Logo.
The Heineken Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
