Amstel is a Dutch brewery and beer brand. It was started in 1870 in Amsterdam, Netherlands, by two Dutch brewers, Johannes Doyer and Jacobus Hartog. The brewery is named after the Amstel River, which runs through Amsterdam.
Amstel beer is well-known for its smooth and refreshing flavor, and it has grown to be one of the most popular beer brands in the Netherlands and around the world. It's a golden-colored pale lager beer with a moderate alcohol concentration. Amstel has a well-balanced flavor profile, with a little bitter taste and a trace of sweetness.
The Amstel Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
