Nescafe is a brand of instant coffee produced by Nestlé, a Swiss multinational food and beverage company. The name "Nescafé" is a combination of "Nestlé" and "café".
Nescafé was first introduced in 1938 in Switzerland as an early form of instant coffee. It quickly gained popularity due to its convenience and easy preparation. The brand expanded globally and became one of the leading instant coffee brands worldwide.
The Nescafe Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
