Pepsico is a multinational food and beverage company best known for its brands Pepsi, Lay's, Mountain Dew, Gatorade, Tropicana, and Quaker. Pepsi-Cola and Frito-Lay merged to form the corporation in 1965, and it has subsequently grown its product variety through acquisitions and brand development.
The Pepsico Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
