Moutai is a Chinese liquor brand that is noted for manufacturing high-quality baijiu, which is a sort of distilled spirit. Moutai is often regarded as China's national liquor, with a history extending back over 2,000 years. It is called after Maotai, a town in Guizhou province where it is mostly produced.
The Moutai Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
