Campari is an Italian alcoholic liqueur recognized for its distinctive bitter flavor and bright red color. Gaspare Campari invented it in Novara, Italy, in 1860. Campari's recipe is a well guarded secret, however it is known to be prepared from a combination of herbs, spices, fruits, and alcohol.
The Campari Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
