The Howard Johnson logo is a stylized depiction of a roof with a window and a blue sky, wrapped in a half-circle frame above. The wordmark is in cursive script, with elongated curving tails on the first letters of the two words, giving the logo an elegant appearance. The logo's deep turquoise blue and orange colors attempt to inspire peace, relaxation, vitality, excitement, and joy, providing a distinctive and identifiable brand identity for Howard Johnson hotels.
Howard Johnson Hotels is a popular brand in the United States, noted for its distinctive orange roofs and family-friendly amenities. Howard Deering Johnson founded the network, which rapidly developed in the mid-twentieth century and became a popular alternative for tourists looking for comfortable and economical housing.
The Howard Johnson Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
