The Great Wolf Lodge logo has a red wolf's footprint replacing the letter "O" in "Wolf." The logo is created with a block-letter typeface that arranges the words "GREAT WOLF LODGE" above each other, providing a dynamic look. The logo is surrounded by a navy blue border, representing stability and reliability. The color combination of navy blue and red emphasizes the brand's ideals of trustworthiness and strength, while the wolf emblem represents the spirit of adventure and family pleasure.
Great Wolf Lodge is a recognized network of family resorts that combines indoor water parks with hotel rooms. Founded in 1997 by brothers Jack and Andrew Waterman, the company provides a distinct family holiday experience with themed accommodations, eating options, and numerous activities.
The Great Wolf Lodge Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
