The Econo Lodge logo has a bright red backdrop with a yellow swirl creating the letter "E" in lowercase. The wordmark "Econo Lodge" is in white and done in a condensed sans-serif typeface with smooth lines." The logo is straightforward, current, and outstanding, representing a strong and passionate brand image.
Econo Lodge is a hotel chain owned by Choice Hotels International. It offers budget-friendly accommodations primarily targeted towards travelers looking for affordable lodging options. Econo Lodge properties typically provide basic amenities such as free Wi-Fi, continental breakfast, and comfortable rooms at economical rates.
The Econo Lodge Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
