The University of Iowa (UI) is a public research institution founded in 1847 and headquartered in Iowa City, Iowa. It provides an extensive range of undergraduate, graduate, and professional programs in a variety of areas, with particular strengths in writing, healthcare, business, law, and the arts.
The University of Iowa logo features the block "The University of Iowa" and other elements that represents the university's academic prowess and elicits Hawkeye pride.
The University of Iowa Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
