Iowa State is a public research university in Ames, Iowa. It was the first land-grant institution in the United States, founded in 1858. The institution provides a wide range of undergraduate and graduate degrees in a variety of areas, with a focus on agriculture, engineering, business, sciences, and liberal arts.
The cardinal bird mascot represents the university's sporting teams' power, tenacity, and passion. The university's logo is a circle with the university's wordmark in large letters and "Science with Practice" in smaller characters in the center alignment.
The Iowa State Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
