University of Maryland (UMD) is a public research institution in College Park, Maryland. Established in 1856, it was renamed the University of Maryland in 1920. The main campus in College Park provides a wide range of undergraduate, graduate, and professional degree programs in a variety of disciplines, with particular strengths in business, engineering, computer science, journalism, and the sciences.
The University of Maryland logo consists of a two-level nameplate with the words "University of Maryland" with "Maryland" displayed in a larger and bolder typeface. The UMD logo's stylized turtle shell brand mark symbolizes the university's relationship with the native diamondback terrapin.
The University of Maryland Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
