The University of South Carolina is a public research institution with its main campus in Columbia, SC. It was founded in 1801, making it one of the United States' oldest public institutions. The University of South Carolina provides a wide range of undergraduate and graduate programs in a variety of areas, with additional campuses located around the state. The institution is well-known for its research projects, cultural and community participation, and distinguished alumni.
The University of South Carolina logo features a centered tree and gates mark which represents the institution at its greatest level, with the university's wordmark locked in with the tree and gates mark.
The University of South Carolina Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
