The University of Delaware (UD) is a public research institution based in Newark, Delaware, with satellite campuses around the state. It is one of the United States' oldest institutions, having been founded in 1743. UD provides a diverse selection of undergraduate and graduate programs across several fields. The institution is known for its research efforts and is categorized as a "Research University with Very High Research Activity".
The University of Delaware logo features the UD monogram locked together, and the University name. The primary logo combines the university's word mark with its initials to create a distinctive and eye-catching design.
The University of Delaware Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.