The University of Rochester is a private research institution based in Rochester, New York, USA. It was formed in 1850 and is part of the elite Association of American Universities. The institution places a major focus on research and provides a diverse variety of undergraduate and graduate programs in numerous fields.
This University of Rochester Logo features the university's seal and the name of the university in blue text. The University of Rochester Seal features the latin word "Meliora" which means "better" centered on it. The shield also features a book, a torch, and a scroll, which represent knowledge, enlightenment, and achievement, respectively.
The University of Rochester Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
