TAG Techniques dAvant Garde is a Swiss engineering firm created by Akram Ojjeh and Jean-Claude Hrubant in 1977. Initially offering aviation-related services, the company has moved into other areas such as motorsports, technology, and banking.
The TAG Techniques dAvant Garde Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
