The Oris logo features a block capitals for the word "Oris". The font used in the logo combines more than one type, with the smaller lettering "Swiss Made Watches Since 1904" appearing to be set in a font similar to Franklin Gothic, while the word "ORIS" is a customized font resembling styles like ITC Newtext and ITC Quorum.
Oris is a Swiss luxury watch maker recognized for producing high-quality timepieces, notably mechanical watches. Paul Cattin and Georges Christian started the firm in 1904 in Hölstein, Switzerland. Oris is known for making dependable and long-lasting timepieces, frequently with unique designs and technology.
The Oris Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
