The Chopard logo features The word "Chopard" in a bespoke calligraphy style based on formal English characters. The logo's color palette is black and white, which represents elegance and simplicity.
Chopard is a Swiss luxury watch, jewelry, and accessory maker founded in 1860 by Louis-Ulysse Chopard. The company started out as a maker of quality pocket watches and chronometers. Chopard has earned a reputation for its gorgeous watches and high quality jewelry, which frequently feature precious stones and unique designs.
The Chopard Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
