The IWC logo holds historical significance and reflects the brand's evolution. The IWC logo uses two typefaces: a traditional Roman font with serifs for "IWC" and a plain sans serif font for "Schaffhausen". The colors of the logo have historically been black and white.
IWC, or International Watch Company, is a Swiss luxury watch maker headquartered in Schaffhausen, Switzerland. IWC, founded in 1868 by American watchmaker Florentine Ariosto Jones, is known for producing high quality clocks with precision engineering, inventive design, and timeless elegance.
The IWC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
