The Piaget logo represents Piaget SA, a Swiss premium timepiece and jeweler. The brand's name is written in a distinct typeface with sharp edges on the serifs and letters, resulting in a distinctive and memorable look. The logo's normal color scheme is black on a white backdrop, however it can also appear in gold and silver on watch faces. The emblem emphasizes the brand's timeless beauty and sophistication, as well as its roots in the Swiss Jura highlands and commitment to creating high precision clock movements and timepieces.
Piaget SA is a Swiss luxury timepiece and jeweler that was created in 1874 by Georges Piaget in La Côte-aux-Fées. Initially, the company concentrated on producing high precision movements for renowned watchmakers. However, in the twentieth century, Piaget began making its own line of wristwatches, which became well-known for their attractive and sophisticated design.
The Piaget Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
