The TAG Heuer logo, which debuted in 2015, has the complete company name "TAG Heuer" on one line and "Swiss Avant-Garde Since 1860" on the other, both in a bold sans-serif typeface. The color scheme contains green, red, orange, white, and black, which signify growth, balance, vitality, and luxury.
TAG Heuer is a Swiss luxury watchmaker recognized for producing high quality timepieces, notably sports watches and chronographs. Edouard Heuer started the firm in 1860 in St-Imier, Switzerland. TAG Heuer has always been linked with accurate timekeeping, innovation, and a dedication to quality.
The TAG Heuer Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
