The Corum logo consists of a wordmark with an emblem over it. The nameplate uses an exquisite bespoke typeface with visible serifs and a nicely curled tail on the letter "R." The logo's "C" and "O" feature oval and diagonal inner shapes, making them distinctive and easily identifiable. The logo is a vertically positioned decorative key pointing upwards that represents Corum watches' ageless quality and design. Corum's logo portrays the brand's exclusivity and high end quality, conjuring a feeling of mystery and a sumptuous approach to its productions.
Corum is a renowned Swiss watchmaker recognized for creating unique and frequently avant-garde watches. The company was established in 1955 in La Chaux-de-Fonds, Switzerland, and has since earned a reputation for inventiveness and invention in the watchmaking industry.
The Corum Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
