The Subaru logo is a dark blue oval with one large star and five smaller stars on each side. This logo depicts a stylized version of the Pleiades star cluster, often known as the Seven Sisters. This star cluster, known as "Subaru" in Japanese, is thought to have originated about 100 million years ago in the Taurus galaxy. In Japanese, the word "Subaru" means "united," which reflects the star cluster's togetherness. The logo's design pays homage to this celestial influence, representing the brand's history and tradition.
Subaru is a Japanese automaker best recognized for its development of all-wheel-drive vehicles and SUVs. Subaru is the automobile business of Subaru Corporation, which was previously known as Fuji Heavy Industries. It was founded in 1953.
The Subaru Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
