The STI logo is a graphical representation of the brand's initials "STI". The wordmark is drawn in strong pink lines that curve the white negative space of the writing to create a sensation of movement and speed. The logo is a perfect reflection of STI's philosophy and values, as the brand is all about speed.
STI is widely used to refer to Subaru Tecnica International, the company's high-performance division. They are known for creating high-performance Subaru automobiles, including the Subaru WRX STI. The WRX STI is a sport compact vehicle known for its rally-inspired styling, powerful turbocharged engine, and remarkable all-wheel drive system.
The STI Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
