Automobili Turismo e Sport (ATS) is an Italian car company founded in 1962 by former Ferrari engineers Carlo Chiti and Giotto Bizzarrini. The company was founded with the goal of competing with Ferrari in road and racing car production. ATS built a few road vehicles, notably the ATS 2500 GT, which was presented at the 1963 Geneva Motor Show.
The Automobili Turismo e Sport logo incorporates the company's letters "ATS" in a distinctive design. The logo represents the brand's dedication to developing one-of-a-kind automobiles that exemplify power, speed, and energy.
The Automobili Turismo e Sport Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
