Ferrari, founded in 1939 by Enzo Ferrari as Auto Avio Costruzioni, is an Italian luxury sports car manufacturer based in Maranello, Italy. The first Ferrari car was produced in 1947. Ferrari has a rich racing heritage and has participated in various racing competitions, including Formula One, where it has had considerable success, winning numerous championships and races.
The Ferrari logo features a black prancing horse on a yellow background. This iconic emblem is known as the "Cavallino Rampante" and is instantly recognizable around the world. The brand name "Ferrari" is placed below the emblem.
The Ferrari Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
