Pininfarina is an Italian design company that focuses on autos, transportation, and industrial design. Battista "Pinin" Farina created the firm in 1930, which is why it is called Pininfarina. It has a long and illustrious history of creating legendary vehicles for a variety of automakers, including Ferrari, Alfa Romeo, Maserati, Rolls-Royce, and many more.
The Pininfarina logo is made up of a handwritten-style wordmark and a "F" emblem in a rectangle with a crown on top. The "F" mark signifies the founder's last name, Farina, while the crown denotes the company's elitism and luxury status.
The Pininfarina Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
