Cisitalia was an Italian automobile company founded in 1946 by Piero Dusio. The term "Cisitalia" is a portmanteau of "Compagnia Industriale Sportiva Italia," which reflects Dusio's aim of integrating industrial and athletic activities. Cisitalia became famous for its unique sports and racing vehicles. One of its most well-known vehicles is the Cisitalia 202, created by the skilled engineer Giovanni Savonuzzi and stylized by Pininfarina.
The Cisitalia logo features a golden horse crested on a blue background bordered in gold. The brand name is written in a stylized font beneath the crest.
The Cisitalia Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
