The Special Olympics Movement is a global organization that offers sports training and physical competition to people with intellectual disability. Eunice Kennedy Shriver created the organization in 1968, and it provides year-round sports training and athletic competition in a range of Olympic-type sports for children and people with intellectual disabilities.
The Special Olympics Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
