DLRG Jugend is the youth organization of the German Lifesaving Association (DLRG), which is one of the largest water rescue organizations in the world. The DLRG Jugend is responsible for educating children and young people on water safety, as well as training them in rescue techniques and first aid.
The DLRG Jugend Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
