Young Life is a Christian organization that primarily serves middle and high school students. In 1941, a young pastor called Jim Rayburn created the organization with the goal of creating a program that would help young people develop their religion in a joyful and engaging way.
The Young Life Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
