The Saturn logo consists of a silver square frame with a red background and two silver curving lines that form an X-like pattern, resembling Saturn's astrological sign. The logo has a modern wordmark in black custom sans serif typeface, with the letters "U" and "R" joined and "A" without the horizontal bar. The Saturn logo was created to show the brand's emphasis on style and design, and it distinguishes out from other vehicle manufacturers' visual identities.
Saturn was a brand of vehicle manufactured by General Motors (GM) between 1985 and 2010. It was founded as a GM subsidiary to compete with Japanese imports, with the goal of providing unique designs, quality, and exceptional customer service. Saturn vehicles were previously recognized for its polymer body panels, dent-resistant doors, and distinctive "no-haggle" pricing policy offered by Saturn stores.
The Saturn Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
