Carlo Abarth created Abarth, an Italian racing and road vehicle manufacturer with a performance section, in 1949. The company is well known for its high performance tuning and sports vehicle manufacture, with an emphasis on distinctive design and extreme performance.
The Abarth logo is a shield with a stylized scorpion on a yellow and red backdrop. The scorpion has been Abarth's logo since its creation in 1949, when its creator, Carlo Abarth, picked it to signify grit, strength, and power. The Abarth logo consists of a curving shield with a gray outline, a diagonally divided backdrop, and the wordmark positioned at the top of the shield on a black background.
The Abarth Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
