Perodua, or Perusahaan Otomobil Kedua Sendirian Berhad, is a Malaysian vehicle manufacturer. It was founded in 1992 and is based in Rawang, Selangor, Malaysia. Perodua is well-known for creating tiny automobiles and has established itself as one of Malaysia's leading automotive companies. Perodua's popular models include the Myvi, Axia, Bezza, and Alza.
The Perodua logo is a red and green oval mark. The oval form has a stylized green 'P' separated from a red portion by a strong silver line. The inscription was put beneath the symbol in an ExtraBold italicized sans serif typeface. The green color indicates social duty to the environment and the community, while the red color represents the growth of a skilled workforce and resilience in addressing the challenges of the globalized world.
The Perodua Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
