Opel is a German automaker founded in 1862 by Adam Opel. Initially, the company produced sewing machines, but eventually expanded into bicycles and vehicles. Since 2017, Opel has been a subsidiary of the French carmaker PSA Group, which is now part of Stellantis.
The Opel logo depicts a horizontal lightning bolt inspired by the Opel Blitz truck model, embedded in a black circle with the brand's name placed below the emblem. Opel's new lightning bolt emblem connects the brand with electricity.
The Opel Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
