Miles & More is the frequent flyer program of Lufthansa, the largest airline in Germany. The program allows members to earn and redeem miles for flights, upgrades, car rentals, hotel stays, and other travel-related services.
The Miles and More Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
